There was a time, a million years ago, when projected material at events could only be made by seasoned production professionals, who knew a lot about creating a spectacle.

Then the invention of PowerPoint infused the DIY ethic into 95% of presentations. Anyone could knock some visuals together, so we ended up with presentations that were democratic, affordable, and uniformly uninspiring, like a communication version of a Billy bookcase.

That’s fine for a sales update, but if you’re launching a major new product, it’s worth letting go of your laptop and hiring some external production talent, who can use those projectors to create something really engaging.

And way up there on the global scale of video projection genius is Netherlands video production company Nuformer

We’ve posted about building projection before, but this takes it to an entirely new level.

It’s a breathtakingly beautiful spectacle that messes with your mind, and bear in mind that web video makes this sort of thing look about 10% as good as it does in real life.

Projection on Buildings from NuFormer Digital Media on Vimeo.