Top 5 Tips for Presenting Disastrous Numbers
Presenting any kind of graph showing financial performance is tough these days. On any kind of charts showing figures, we’re seeing the kind of canyon-style drops that should really feature a coyote frantically backpedaling in mid-air.
If you’re a corporate treasurer, hedge fund manager, or in charge of your entire nation’s economy, here are some tips for making your next presentation a bit more palatable.
Just Plain Wrong
This chart shows your declining performance in all its brutal reality. Surely we can do better than this.
1. Change the Chart Style
Everyone can read column graphs. So reformat it as a radar graph, and only a spider could spot the problem.
2. Go 3D
3D has to be better than 2D, right? Invest in some serious graphing software and whip up one of these, guaranteed impenetrable to any un-Nobeled viewer.
3. Logarithmic Scales
Logarithms compress all variation to a nice, non-alarming ripple.
4. Inventive Comparisons
Don’t show your raw figures. Compare them to someone else with worse performance than your own - Icelandic banks or something - and graph the difference.
5. Look! Kittens!
When all else fails, pop these adorable little cuties up on the screen. While they’re distracted, run from the room, and find another job. In the short term, this may involve rock-breaking, but the market will turn eventually.
Kitten pic Takenbytina
Tags: graphs, kittens, presenting numbers, rock breaking






Ian Whitworth believes passionately in the power of live communication, without the buzzwords and bullet points. He works as a creative director and principal of agency A Lizard Drinking. He is also one of the founders of audiovisual company Scene Change. Ian is an ex-professional presenter and long ago, ex-audiovisual technician. For non-presentation stuff, try @ianwhitworth. 

August 3rd, 2009 at 9:37 pm
Very amusing article - nice work!
We’re sometimes asked to see if we can make poor numbers look positive through the power of design and PowerPoint. I now have a very handy article to point them at - thanks!
Keep up the good work…
Simon
August 4th, 2009 at 11:39 am
Thanks for the comment Simon, just got back this morning from a long trip to your fine country and others. If you try the kitten strategy, let me know how it goes.