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Screens in Your Magazines

For an audiovisual company blog, we don’t run much material about audiovisual technology, because our clients and presenters aren’t really interested in the technical detail of our projectors.

But wait for it, here’s something interesting about screens!

Americhip, a US company that does ’sensory’ marketing tools like those scratch & sniff strips in magazines, has developed a tiny video screen that can sit inside a magazine and play your client’s ads. They’ve just launched it with a campaign for Pepsi. Yes, a working video screen stuck into the pages of an entire run of magazines.

Is there nothing they can’t do now?

It can hold 90 minutes of video. The battery lasts for 65-70 minutes, and it’s rechargeable via a mini USB cable. Check it out here:

Via Mediascope.

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